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TORA (Travel, Outdoor, Recreation, and Athletics)

Travel, Outdoor, Recreation, and Athletics (aka, TORA) are huge within Utah which is why Utah Money Watch provides perspective and contextual insights on all aspects of these markets regularly, but especially as viewed through a monetary lens.

Centerville-based TruGolf Continues Forward with its Plans for a SPAC Merger with Deep Medicine Acquisition Corp.

Centerville-based TruGolf Continues Forward with its Plans for a SPAC Merger with Deep Medicine Acquisition Corp.

If successful, the Special Purpose Acquistion Corporation merger is expected to close in the 4th Quarter of 2023, raise ~$96 million in new monies in the process, while also transforming the 30-ish-year-old TruGolf into a NASDAQ-listed, publicly traded company. Additionally, TruGolf has now disclosed its goal of tripling annual sales

Salt Lake City Approves ~$40 Million in Improvements for City Parks and Neighborhoods

Salt Lake City Approves ~$40 Million in Improvements for City Parks and Neighborhoods

The Salt Lake City Council has approved nearly $40 million of funding directed specifically toward nearly three dozen projects identified in the 2023/2024 Capital Improvement Budget. The CIP targets public properties of all types within city boundaries that require some type of construction work. The 34 different projects that

The Case for FireFly Automatix Becoming Utah's Next "Unicorn," Courtesy of Artificial Intelligence, EVs, and Grass

The Case for FireFly Automatix Becoming Utah's Next "Unicorn," Courtesy of Artificial Intelligence, EVs, and Grass

By "marrying motion control with robotics" in its fully autonomous electric mowers, FireFly Automatix has dramatically expanded its Total Addressable Market size (TAM) by 15-fold to $30 billion. The decision moves FireFly beyond turf harvesting/mowing into commercial and (eventually) residential grass-mowing. And its primary targets out-of-the gate

ICYMI: Utah's Top Seven Money Stories from the First Half of August 2023

ICYMI: Utah's Top Seven Money Stories from the First Half of August 2023

From the $4 million "special" funding of ChartSquad to our discovery of PCF Insurance Services - Utah's hidden 5X insurance industry "Unicorn" - we deliver our perspectives on each of the top 7 money stories in Utah for first half of the month (August

Talk About Timing: Mountain America Credit Union Announces a Reported $50 Million Naming Rights Deal for ASU's Football Stadium Just Hours Before ASU is Invited to Join the Big 12 Conference

Said to be the largest college football naming rights agreement in history, the 15-year deal between Sandy, Utah-based MACU and Arizona State University was announced just 36 hours before ASU was extended an invitation to join the Big 12 athletic conference and leave the Pac-12 conference. The outcome of the

OPINION: The Pac-12 is Brain Dead. All That's Left to do is "Pull the Plug."

Realignment rumors in college athletics are out-of-control today, but indications are that the announcements are imminent. Specifically, expect the following to happen later today: 1. The University of Arizona and Arizona State University will announce that both are leaving the Pac-12 athletic conference to join the BIG 12 athletic conference

ICYMI: The Top Seven Stories from the Second Half of July 2023

ICYMI: The Top Seven Stories from the Second Half of July 2023

From the potentially cranky/helpful rant of a seasoned communications pro to a surprising $43 billion figure shared by BofA Securities, we deliver our perspectives on each of the top 7 money stories in Utah for second half of the month (July 16th through the 31st). Welcome to August, the