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Sales+Marketing

Utah Money Watch provides perspective and contextual insights on all financial aspects of the Sales+Marketing industry within Utah, from eCommerce to retail sales and from MarTech and SalesTech software, including various agencies.

Talk About Timing: Mountain America Credit Union Announces a Reported $50 Million Naming Rights Deal for ASU's Football Stadium Just Hours Before ASU is Invited to Join the Big 12 Conference

Said to be the largest college football naming rights agreement in history, the 15-year deal between Sandy, Utah-based MACU and Arizona State University was announced just 36 hours before ASU was extended an invitation to join the Big 12 athletic conference and leave the Pac-12 conference. The outcome of the

ICYMI: The Top Seven Stories from the Second Half of July 2023

ICYMI: The Top Seven Stories from the Second Half of July 2023

From the potentially cranky/helpful rant of a seasoned communications pro to a surprising $43 billion figure shared by BofA Securities, we deliver our perspectives on each of the top 7 money stories in Utah for second half of the month (July 16th through the 31st). Welcome to August, the

A Journalist's Rant: Why Do So Many Firms Suck at PR?

A Journalist's Rant: Why Do So Many Firms Suck at PR?

Five basic tips to either kickstart, or upgrade, your Media Relations / Publicity efforts. {HINT: It's actually not that hard.} True Story: Earlier this week a news release headline caught my attention, so I opened the file and skimmed the body of the release. Since I found the information

Ovation Raises a $4 Million Series A Round of Funding to Help Restaurants Drive the 3 C's: Convenience, Consistency, and Connection

Ovation Raises a $4 Million Series A Round of Funding to Help Restaurants Drive the 3 C's: Convenience, Consistency, and Connection

Ovation has now raised $7.2 million over three financing rounds and currently serves over 3,000 restaurant locations. Why? In large part it's because its AI-powered application helps owners and operators to capture diner feedback of up to 25% and provide them with real-time, actionable data. Lehi,

ANALYSIS: Overstock's $21.5 Million Bet Drives a 22% Pop in its Stock Valuation - In Under 24 Hours

ANALYSIS: Overstock's $21.5 Million Bet Drives a 22% Pop in its Stock Valuation - In Under 24 Hours

With news last Thursday that Bankruptcy Court had approved Overstock's $21.5 million "Stalking Horse Bid" to acquire the assets of Bed Bath & Beyond, the price of OSTK shares jumped from $21.19 to $25.87 in less than a day, boosting Overstock's

The FDA Grants Owlet Marketing Clearance for its BabySat Monitoring Solution

The FDA Grants Owlet Marketing Clearance for its BabySat Monitoring Solution

Limited to physician-issued prescriptions, the BabySat is Owlet's first FDA-Cleared product; additional details will be released by the company at a later date, with sales expected to begin before 2024. As expected by this author, Lehi, Utah-based Owlet (NYSE:OWLT) has received notice from the U.S. Food

Publicly Traded Verb Technology Announces $6.5 Million Sale of its Direct Sales and Life Sciences SaaS Apps

Publicly Traded Verb Technology Announces $6.5 Million Sale of its Direct Sales and Life Sciences SaaS Apps

Verb also disclosed it has signed a non-binding Letter-of-Intent to acquire an unnamed eCommerce firm that produced ~$9.5 million in gross merchandise value for 2022 and was cashflow positive Lehi, Utah-based Verb Technology Company (NASDAQ:VERB) today announced that as of 13 June 2023 it has sold its direct