The Case for FireFly Automatix Becoming Utah's Next "Unicorn," Courtesy of Artificial Intelligence, EVs, and Grass
By "marrying motion control with robotics" in its fully autonomous electric mowers, FireFly Automatix has dramatically expanded its Total Addressable Market size (TAM) by 15-fold to $30 billion. The decision moves FireFly beyond turf harvesting/mowing into commercial and (eventually) residential grass-mowing. And its primary targets out-of-the gate