Mea Culpa: Updating my Story About Swig's Move Into Franchising and Its Coming Transition to Multi-Unicorn Status
AUTHOR'S NOTE: One week ago, 25 August 2023, I published this story on Utah Money Watch: "Swig Lands an Estimated $134 Million in One-Time Revenue as it Sells 250 New Stores to 12 New Franchise Partners."
Unfortunately, several of the underlying financial assumptions included in that