PART TWO: What Exactly Is PV3 Enterprises? A Peek Inside the Investment Platform Behind BYU Athletics’ Largest-Ever Commitment and the Potentially Genius, Hidden-in-Plain-Sight, Marketing and Sales Strategy
EXECUTIVE SUMMARY
✅ PV3 Enterprises, the firm behind the largest philanthropic commitment in BYU Athletics history, has evolved from what was publicly described in 2024 as a Mark Hancock-led family investment operation into a broader investment-and-operating platform now publicly identifying both Hancock and Jason Murray as principals.
✅ PV3